If you’ve been reading my beauty posts for any length of time, then you know that the drugstore is my makeup jam. Particularly lately. (See my latest drugstore beauty posts here and here). With the amount of great beauty products at affordable prices these days, I don’t splurge on makeup unless it’s a special occasion. Until recently, one drugstore product that I always struck out on was an eye shadow primer. But, then I came across the Wet n Wild Photo Focus Eyeshadow Primer and all bets were off. If you have oily eyelids try this $5 eyeshadow primer!
The drugstore finally got eyeshadow primer right with this product. And, from Wet n Wild nonetheless. That brand never ceases to blow me away with the quality of product but at a ridiculously affordable price! I can’t remember the last time I bought this high-end favorite because this drugstore alternative is that good.
Let’s quickly get my only (small) gripe out of the way. THE PACKAGING. Ugh, why does tube packaging still even exist? Don’t get me wrong – it works just fine. I would just rather have a wand since that controls the amount of product better. It’s also a little tricky to get every last drop of product out of the tube toward the end of it’s lifespan, but you do the best you can.
Okay, but now for the great stuff! I can’t believe the performance of the Wet n Wild Photo Focus Eyeshadow Primer – it rivals a few of the higher-end eyeshadow primers that I’ve tried (ahem, LORAC and Urban Decay). This stuff is pretty thick (without feeling heavy), so you only need the smallest pea-size amount total for both eyelids. The product is a flesh-tone color, so in addition to prepping your lids for shadow it also helps to give you an even base and eliminate any unsightly veins. I also haven’t experienced any product separation – you know, when you squeeze the tube and only clear liquid comes out. So, that’s an obvious win.
I’ve used this primer in practically every life scenario and weather condition, and my shadow doesn’t budge. EVER. And, for someone that has ridiculously oily/greasy eyelids that’s a godsend. No more worrying about packing cotton swabs to re-blend creased shadow on-the-go. I’ve used several different brands of eyeshadow with this primer, and it makes every single one of them apply and look better! Some of you commented on my makeup from our at-home photo session – I had this primer on! Even after sweating and dancing my butt off at the Sam Hunt concert until 1 a.m., my eye makeup looked the exact same as it did when I applied it earlier that afternoon. To me, that’s the sign of a holy grail eyeshadow primer.
Like any drugstore beauty topic or product, I could go on and on. So, just trust me when I say that if you have oily eyelids try this $5 eyeshadow primer. I wouldn’t steer you wrong, and I don’t think you’ll be disappointed!
Do you have a favorite eyeshadow primer, drugstore or high-end?
You might also enjoy the best drugstore mascara that I’ve ever tried and the only long-wear liquid lipsticks that you need for summer.